Over the course of 14 years, salesforce.com has grown at an extremely rapid pace. It has taken salesforce.com 12 years to reach $2B in annual revenue. In comparison, it took Microsoft 16 years, Oracle 17 years, and SAP 23 years to reach this same milestone. As with any high-growth and fast-paced company, the focus for internal based integrations is on near term delivery. Teams work at a whirlwind pace to satisfy business requirements and move the business forward. Unfortunately over time, this can lead the teams to focus on delivering point-to-point integrations rather than designing loosely coupled integrations. This ultimately results in a complex structure that is not only difficult to maintain but costly too.
Measuring user adoption is key to the success of your Salesforce implementation. Otherwise, how do you know if users are really getting the most from the Salesforce application? It is also a good indicator of the effectiveness of your Salesforce deployment and provides insight into how the application is being used.
Whether your company is small or large, I can’t stress the need for an executive sponsor enough. The executive sponsor is typically the person who takes the lead on a specific Salesforce initiative, such as the sales strategy, and is often the key beneficiary of the resulting ROI.